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Where does the name Alfa Romeo come from?

Anonima Lombarda Fabbrica Automobili (A.L.F.A.) began operations on June 24, 1910 in Milan. The first car that was created in it was designed by Giuseppe Merosi. Five years later, the company changed its name to Alfa Romeo, after its takeover by Nicola Romeo. Alfa Romeo has become a symbol of passion in the automotive industry. The brand's unique approach to car design has inspired manufacturers from around the world.

Alfa Romeo car service in UK

Over age of racing passion

From the very beginning of the brand's existence, Alfa Romeo cars competed in races. The Quadrifoglio emblem has become part of the history of all legendary races such as Targa Florio, Mille Miglia and Le Mans. Alfa Romeo has 5 world championship titles:

  • GP in the first world championship in history in 1925 won by model P2,
  • victory in the first two F1 championships won by the legendary Alfetta 158 and 159 models,
  • world championship in producer classification in 1975 obtained with the 33 TT 12 model,
  • and the world championship in 1977 won by model 33 SC 12.
Alfa Romeo has taken a permanent place in the history of motor sport also thanks to other models, such as the excellent P3, the amazing 6C 1750, the unforgettable 8C or the uncompromising 155 V6 TI DTM. However, the next chapter of the legend is just waiting to be written: the future belongs to the one who has a great story.

Alfa Romeo in UK

The British love Alfa Romeo.

In 2017, Alfa Romeo Giulia received the title of Game Changer awarded in the British Autocar Awards and thus became a trendsetter constituting "the total revolution of one of the most desirable car brands in the world".
In 2018, Giulia Quadrifoglio won the title of "Best Sports and Performance Car" in the competition "What Car? Car of the Year 2018 'from the British magazine What Car? This is the seventh title in the last year received in the United Kingdom by the Alfa sports limousine.

Stelvio was awarded the title "Premium SUV" in the CCT100 Awards 2018 of the Company Car Today website.

In the first half of 2019, almost 2,000 new Alfa Romeo cars were sold in Great Britain despite the uncertainty associated with the United Kingdom's decision to leave the European Union and the weakening car market in the island.

Creation of beauty

Alfa Romeo has not only produced cars in its more than a century of history. This brand created them. Each model is designed to be beautiful and inspiring, as well as fully subordinate to the driver and provide a unique driving experience.

Each Alfa Romeo is not just a machine. It is the result of continuous technological and engineering evolution. A symbol of uncompromising perfection worthy of the inscription Made in Italy. That is why among real automotive enthusiasts Alfa Romeo is still one of the most desirable brands - thanks to such iconic models as 1900, Giulietta, Giulia, 1600 Spider Duetto, 75, 164, 147 and many others.

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